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The ProPhotoLearningCenter marketing competition is destined
to be one of the most exciting and creative competitions you
have ever seen or participated in! Entries will showcase creativeness,
effectiveness and impact of marketing strategies for photographers.
Download Entry Form
Categories of entries will includes:
Best Website Design and Strategy
Best Branding Campaign
Best Marketing Campaign
What are the judges looking for:
Best Website Design and Strategy - Judges will be
looking at 5 major criteria for judging for best website including:
-Innovative Design
-Content Quality
-Use of Technology
-User Interactivity
-Ease of Use and Navigation
*Website Design entries must be submitted no later than 2
weeks prior to the conference so that judges can evaluate
your entry online. Your entry must also include a screen shot
entry for display during the conference. Screen shot entries
should contain several pages of your website in a binder or
other presentation method. Remember, presentation counts!
Best Branding Campaign - Imaginative, creative and
memorable brand building will be used in judging this category.
Entries should deliver your company message clearly, confirm
and build credibility, connect to your target market emotionally,
motivate them to buy from you and builds loyalty.
*Entries may be presented in any manner acceptable to the
photographer. This may include your product packaging, business
cards, letter heads, brochures, media, and any other collateral
material that fits the category criteria. Any form of container
or display may be used to present your branding. Creativity
is important for presentation as well.
Best Marketing Campaign - A marketing campaign is
a well thought out and planned marketing strategy. This could
include multiple mailings, displays, a gift certificate program,
baby plans, etc. The sky is the limit.
*Entries may be presented in any manner acceptable to the
photographer in any container, binder or display method. Items
submitted may include but not limited to brochures, multimedia,
postcards, etc. A description in the form of a report of of
the campaign, rules, methods and results should be included
with each entry.
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